Rei Prendi is one of Europe’s most prolific social media marketing pioneers. The 24-year old Albanian and his agency Elektronika.al boast over 1000 renowned clients. A continuing story of success.
Social media, once labeled as a direct communication tool, has grown out its early purposes and descriptions years ago. Today, platforms like Facebook, Instagram and Youtube, build a complex construct of private consumers, professional clients, businesses, as well as media networks. Nature of content, consumer behaviour, personal interests and monetized programs all dictate an algorithm, that is barely comprehendible for non-professionals at this point.
Rei Prendi entered the world of social media from a more technical, number orientated position, than most. After being the victim of a hacker himself in 2010, the at the time 14-year old was confronted with the security issues and bugs of a platform like Facebook. He started to get into coding and eventually developed a passion for digital marketing. Within two years, the teenager felt confident enough to start his very own brand – Elektronika.al.
Where Numbers And Emotions Find Common Ground
It’s his personal touch, his passion behind turning a client’s project into a success story, that played a significant part in writing his own. In a highly number and statistic driven industry, strong relationships with clients, the ability to break down complex or abstract processes for non-professionals, make a major difference.
The pragmatic approach that sometimes separates the IT universe from the rather emotional approach of marketing, is often hard to bridge. This is where Rei Prendi has found his personal success. Understanding the needs of a client and turning it into results demands a variety of skills, including ‘soft skills’. These also include the ability to adapt to situations, challenges and finding a solution. The very essence of Prendi’s background is based on not only pointing out issues, but also proposing the right solutions. A skill that his work benefits from every day.
And what might sound typical, does so for a reason. Make sure your work is what you’re passionate about, and it won’t feel like work. Services are often, to a large degree, a transmission of energy. And if you’re authentic and passionate about what you do, chances are high your enthusiasm will infect your clients and the people you are working with.
Over 1000 happy clients are definitely a testament to Prendi’s passion, a ‘workaholic who has incorporated hustling into his 24/7 lifestyle’.