How one entrepreneur was able to successfully break into the competitive world of digital marketing and remain a force to be reckoned with.
Marco Calamassi has used his knowledge of the digital marketing world coupled with an extensive understanding of social media trends to propel brands to their fullest potential. By connecting, interacting, and understanding audiences at this level, the brands Marco Calamassi touches are bound to be successful.
From the rural Tuscany town of La Dolce Vida to the urban sprawl of Miami, Marco Calamassi is making a name for himself as an entrepreneur, a creative, and an asset to brands of all industries and influences. After relocating to Malibu, California to earn his degree in Business Management at Pepperdine University, Marco Calamassi traveled back to his roots in La Dolce Vida, helping his family businesses with ventures ranging from real estate dealings to retail; this versatility in industries fueled Marco Calamassi’s leap from old-world, pen and paper business dealings to the new age of digital marketing and brand awareness. Marco Calamassi building brands has become a popular slogan.
Founding and organically growing six different online companies is a task not many can claim, unless, of course, you’re Marco Calamassi. By taking a worldly approach, and recognizing that each industry holds a specific audience, therefore demanding a unique growth strategy, Marco Calamassi is able to expand his expertise throughout the business world. For Calamassi, successful promotion is a mixture of initial organic growth, such as email marketing, social content, and connecting with the targeted community, and paid advertising and all of the perks that come with that. This strategy has allowed Marco Calamassi to be a reputable source of guidance in the digital world, and with the digital community expanding each day, a source you’ll want to remember.
Marco Calamassi’s experience stretches throughout industries, from retail, to real estate, and even the fitness industry. A year ago, Calamassi was approached by a former TV host turned fitness trainer and influencer. Though this individual had built a name for herself within the fitness TV community, she realized quickly—as most people do—that translating this following from one outlet to another (TV to social media) is an overwhelming and intimidating task. Marco Calamassi understood the stress this influencer was under and put together an extensive marketing plan tailored specifically for her audience. This plan, once employed, resulted in this influencer yielding a $200k per month salary, with a 40% net profit.
Marco Calamassi lives by the tenet that people buy solutions. There’s no easy way around it, and there’s no shortcuts—simply hard work and an understanding of what an audience responds to, and more importantly—what they don’t. By offering a genuine connection to audiences, Marco Calamassi has mastered the craft of exponentially increasing user engagement. Brand awareness and brand trust go hand-in-hand, each as equally as important as the other.
One of the most compelling beliefs Marco Calamassi holds, is one of the simplest: social media is the most important faucet for businesses of all industry and sizes. Marco Calamassi holds an impressive amount of experience dealing with a diverse group of social media outlets and has the knowledge to utilize these outlets to maximize growth and ensure a lasting impact of brands across the globe.
