The global situation in the last year brought aprupt economic changes on a global scale. Even analogue hardliners were forced to consider digitalization of their business structure and products. A task, that Maani Safa and his agency Poppins do like no other.
At the beginning of what would become a still enduring chaotic period, Maani Safa saw a clear necessity and opportunity and didn’t wait. The award-winning digital creative head assembled a team of prolific experts from various sectors of the digital branding and marketing industry, forming the new agency Poppins. A name that honours the ‘caretaker’ character of the collective, when it comes to the approach of their clients and the client’s vision.
An Obstacle Is An Achievement Waiting
Despite having launched amidst pandemic, the founding team has worked vigorously to excel it towards the top-ranking and highly-achieved agency within a year. Just as the classic character of ‘Mary Poppins,’ the team worked to create branding magic through digital tools and assets. And just like the caretaker, they work compassionately with the clients. A fundamental approach, that would be continued through every department of the agency.
Safa admits that the team has worked beyond expectations as a new business. The group is constantly growing in high profile clients, as well as members. A team that is innovative, but everything but new to the industry. Maani Safa himself has worked for prominent brands like DeBeers, Audi, and Burberry. Joining the list are Gabby Hegerty and Dan Sharret with decades of expertise and working experience with Disney, Samsung, Google and many other companies.
Digitalization was already an exhilarating sector before anyone could have anticipated the global pandemic. However, almost every business, new startups and high-achieving brands have been pushed towards the now inevitable step in the aftermath of business and society operating restrictions. Maani Safa has a strong idea of what a creative agency in the future should represent and look like, and Poppins are the first of their kind. Safa and his team acknowledge the potential and work to assist environmental-friendly, health and wellness brands and start-ups find their place and voice.