The Canadian top model explained her excitement about her Hermès editorial in Vogue Magazine this summer, and highlighted the challenges and responsibilities of the industry.
In an interview with Forbes Magazine, the top fashion mannequin gave a rare glimpse into her private life, talking about her past as a professional equestrian and the meaning of working for a brand that she can identify with.
The US magazine got in touch with the top model to talk about her involvement in July’s Vogue Arabia issue and the campaign for Hermès accessories. The French brand has a long history in luxury equestrian equipment and clothing and is still considered the top designer brand in the industry.
For Billy Arora, who used to compete in all major tournaments all over the world, the editorial was a bit of a circle coming to its closing.
Arora retired from professional horse riding before she decided to fully commit to her career in the fashion industry, but still holds fond memories of her view on the brand back in the those days.
“At another point in my life, this would have never been imaginable”.
The magazine also put a light on the possibility of this campaign being a blueprint for future high fashion editorials.
In a time that influencers build a more personal connection to the target group in order to deliver a brand’s message, high fashion and luxury designers will need to have a higher quality approach than fast fashion to the concept.
Carefully selecting models and celebrities that actually identify with the brand on more than just the visual level, could make the difference.