For years, digital advertisers measured success one platform at a time. A campaign performed well on Meta or it did not. YouTube delivered or it fell short. Each channel graded itself against its own benchmarks. What that fragmented picture rarely answered was whether the combined spend was actually moving the advertiser’s business.
The industry has been drifting toward a different standard, one where every channel is held to the advertiser’s own outcomes rather than the platform’s defaults. That drift is the backdrop for the July 9, 2026 announcement from Perion, which is partnering with Acrossmedia241, a leading digital advertising and media technology company in Greece, to bring its AI agent Outmax to agencies and brands across Greece and the broader Central and Eastern European market.
From Access to Accountability
Perion frames the moment in a single reframing: as advertisers increase investment across a widening range of digital channels, the operative question has shifted from where media runs to whose objectives it is optimized against. Access to channels is no longer the hard part. Accountability across them is.
Tal Jacobson, Perion’s CEO, put the regional version of that argument plainly. “Acrossmedia241’s reach across Greece and CEE, and its standing with the region’s tourism and agency community, gives Outmax a credible path into a market where advertisers are asking for accountability, not just access,” he said. “Expanding our distribution partner network, as we’ve done with GIMC in China and McSorely Media and Mediamark in Africa, is central to how we extend our reach and compound toward our 2028 growth targets. This is land-and-expand in practice: extending Outmax through an existing partner relationship, at low incremental cost and with margin-accretive growth potential, reinforcing the strategic trajectory outlined in our 2028 growth plan.”
The Tool and the Territory
Outmax is Perion’s answer to the accountability problem. The AI agent sits across major digital channels, including YouTube, Meta, TikTok, and other leading DSPs. Rather than letting each channel optimize in isolation, it layers optimization across all of them, unifying performance toward the advertiser’s own custom business outcomes.
The territory comes from Acrossmedia241. The Greek firm provides deep market access through agency relationships across the region and existing work with major Greek tourism boards, with an international buying scope behind it. The two companies are not new to each other either. Acrossmedia241 has prior experience with Perion’s DOOH offering, giving the new agreement a running start.
Perion expects that head start, combined with the partner’s established regional relationships, to lower customer acquisition costs and accelerate Outmax’s path to revenue growth. The approach follows the partner-led expansion model already in use through GIMC in China and McSorely Media and Mediamark in Africa.
What Regional Buyers Hear
Irini Sacha, Founder & CEO of Acrossmedia241, described the client demand driving the deal from her side of the table. “Advertisers today want more than strong performance on any single platform; they want every channel working toward their own business goals. Perion’s Outmax gives us a way to do that, sitting across the major digital channels with execution built around our clients’ own outcomes, not only platform defaults,” she said.
For agencies and brands in Greece and CEE, the practical shape of the offering matters as much as the concept. Outmax arrives as an option built to optimize toward specifically defined outcomes, and it integrates into existing media buying workflows rather than demanding new infrastructure.
Launching Where the Buyers Are
The partnership goes public at the Programmatic & Beyond Conference in Athens on July 9, with Perion joining Acrossmedia241 as a Grand Sponsor. It is a fitting venue for a deal premised on the idea that programmatic buying in the region is ready to be measured differently.
The larger question the announcement raises is not about one partnership. It is whether outcome-based optimization becomes the expectation across markets like Greece and CEE, the way it has begun to elsewhere. Perion and Acrossmedia241 are betting the answer is yes, and they are betting on it together.