Unless you were living under a rock the last year, you saw or heard about the TikTok leggings. Jem Bourouh and his team were the brains behind the brilliant marketing that caused the viral sensation and sold over 120,000 units of the now infamous leggings. Although quite the accomplishment, that’s not all his company has been up to. From scaling a beauty company to $780,000 in attributed revenue during BFCM to being awarded by Zipify for $1M+ in upsells, this company and its people know how to harness consumer psychology and write copy that sells. The man behind the team, Bourouh, is as motivated as ever towards more success and positively impacting the world around him and inspiring young entrepreneurs.

How It All Started

Now 23 years old, Bourouh found his passion while he was still in university studying business economics in 2017. He knew he always wanted to make money and was going through YouTube one day researching how to make money online when he stumbled upon dropshipping. The rest is history. He fell in love with marketing, consumer psychology, behaviorism, and media buying.  Talking to every leader in their industry, he grasped their understanding of marketing and their particular expertise. Once he found his focus, he was unstoppable. The drive to not stop until he sees success, no matter what, is key to the great business and team he has built. 

What Has Been Accomplished

Jem’s companies have not only scaled several of his own ecommerce ventures from $0-$1,000,000 in revenue in 30 days, but also his clients. He owns one of the most reputable Google Ads agencies in the entire world, and been awarded the 2-Comma-Award for $1,000,000 within two months. Impressive would be an understatement. Managing around $12,000,000 within his agency each month, Jem Bourouh is one of the biggest spenders globally and has become one of the most reputable media buyers for Google Ads in the world. Bourouh is motivated every day by progress and by inspiring other aspiring entrepreneurs.

Where It’s Heading Next

The 10-year vision is big. He wants to receive a unicorn valuation for one of his current ecommerce brands. It may seem too lofty a goal for some, but not for Bourouh and his driven team. Outside of the financial objectives, he’d like to build schools in third world countries, reform the education system and open a non-profit organization that aims to help less fortunate people. These are goals that prove it’s not all about the business. It’s about the bigger picture and changing the world. Who doesn’t want to support a company with a mindset like that?

Where You Can Find Jem 

If you are interested in following Bourouh and what his companies are up to in the world of eCommerce, follow him on social media. His accounts are full of educational and inspirational posts that are sure to get the entrepreneurial spirit in you fired up. His hard work and determination are contagious. So is his love of adventure, including traveling, surfing, and kitesurfing.  You can follow him at the below:

• Instagram – @jembourouh
• Facebook – Jem Bourouh
• YouTube – Jem Bourouh

The world of eCommerce is constantly changing and evolving. Bourouh and his team at Adcubator and eCom Incubator are no doubt going to be at the head of the pack, identifying trends, writing copy that hooks consumers, and continuing to help small direct-to-consumer businesses succeed. Who knows what might be the next viral TikTok leggings? It would be no surprise if Jem Bourouh and his team weren’t behind it.