As the world of iGaming explodes in popularity, both in the United States and globally, one agency is emerging as a leader in connecting influencers and brands in this high-stakes industry: HYPR. Originally founded in Australia and New Zealand, HYPR has quickly established itself as a go-to media and talent management agency for iGaming, esports, and influencer marketing. With a unique blend of expertise in these rapidly growing sectors, HYPR is helping shape the future of influencer marketing in iGaming, orchestrating some of the biggest deals and most talked-about campaigns in the space.
HYPR’s expansion into the US marks a significant shift, as they bring their expertise in influencer-driven iGaming campaigns to a much larger audience. From high-profile events to major influencer partnerships, HYPR is redefining how iGaming brands connect with players, leveraging influencers to tap into an engaged and highly targeted audience.
Tapping into the iGaming Boom
iGaming, or online gambling, is one of the fastest-growing industries in the digital space, with millions of players participating in online betting, poker, and casino games. In the US, recent changes in legislation have paved the way for a surge in iGaming activity, and brands are increasingly turning to influencer marketing to reach new audiences. This is where HYPR shines.
With their deep roots in gaming and social media, HYPR understands the unique challenges and opportunities that come with marketing in the iGaming space. The agency has a proven track record of connecting influencers with iGaming brands in ways that feel authentic and engaging, creating campaigns that not only generate attention but also drive real results.
Josh Harvey, co-founder of HYPR, sees massive potential in iGaming’s growth. “iGaming is one of the most exciting industries we work in because it’s constantly evolving, and the opportunities for creative, influencer-driven marketing are limitless,” he says. “We’ve been able to craft campaigns that resonate with both influencers and players, creating a win-win for everyone involved.”
High-Profile Campaigns with iGaming Influencers
One of HYPR’s most successful campaigns in the iGaming space was their partnership with Kirgo, one of the world’s fastest-growing online casinos. HYPR helped orchestrate David Dobrik’s recent birthday party, an event that was both a celebration and a strategic marketing play for Kirgo. By blending influencer culture with the excitement of iGaming, HYPR created a campaign that reached millions of viewers across social media platforms, generating significant buzz for Kirgo and positioning the brand as a major player in the online casino world.
The event highlighted HYPR’s ability to create influencer-driven campaigns that resonate with a wide audience while remaining authentic to the influencer’s brand. Rather than feeling like a typical sponsorship, the event was a seamless blend of entertainment and marketing, helping Kirgo connect with Dobrik’s massive online following in a natural and engaging way.
HYPR’s work in iGaming goes beyond one-off events. They’ve built long-term partnerships between influencers and iGaming brands, helping influencers like gambling icon Mikki Mase and UFC legend Rampage Jackson promote iGaming platforms to their dedicated followers. These partnerships have proven incredibly effective in driving engagement and increasing visibility for iGaming brands.
“We focus on creating long-term relationships between influencers and brands,” says co-founder Nick Bobir. “It’s not just about a single campaign—it’s about building connections that last and ensuring that both the brand and the influencer see value from the partnership over time.”
Sponsorship of Esports and Gaming Events
HYPR’s expertise in iGaming is closely tied to their deep roots in esports, an industry that shares much of the same audience. Before launching HYPR, the agency’s founders managed the Chiefs Esports Club, Australia’s number one esports team, giving them a unique understanding of gaming culture and the digital ecosystems that surround it.
This background in esports has been a key factor in HYPR’s success in the iGaming space, allowing them to create campaigns that feel authentic and resonate with gaming communities. In addition to influencer partnerships, HYPR has also sponsored major gaming events, including FaZe Clan’s latest party in Los Angeles, an event that attracted so many attendees it had to be shut down early due to overcrowding.
These events are not just about gaming—they’re about creating immersive, memorable experiences that bring together influencers, brands, and fans in ways that traditional marketing simply can’t achieve. By sponsoring these types of events, HYPR helps iGaming brands gain exposure to highly engaged audiences, while also enhancing the credibility and appeal of the influencers they work with.
Expanding into the US: HYPR’s Bold Move in iGaming
With their recent expansion into the US market, HYPR is bringing their expertise in iGaming to a much larger stage. As more states legalize online betting and casino gaming, HYPR is positioning itself as the agency to watch in influencer-driven iGaming marketing. Their new US website, createdbyHYPR.com, serves as the launchpad for their stateside operations, connecting US influencers and brands with the global iGaming market.
“There has always been a different way of doing things in Los Angeles—they get it right,” says Bobir. “We are incredibly fortunate to put our creators in positions that they can pursue international opportunities now, something that is rarely possible from our corner of the world.”
HYPR’s move into the US is not just about reaching a larger audience—it’s about setting new standards for influencer marketing in iGaming. By leveraging their relationships with top influencers and their deep understanding of the gaming world, HYPR is helping iGaming brands create campaigns that break through the noise and connect with players on a deeper level.
Leading the Way in iGaming Influencer Marketing
As the iGaming industry continues to grow, HYPR is well-positioned to lead the charge in influencer-driven marketing. Their expertise in connecting influencers with iGaming brands, combined with their ability to create authentic, engaging campaigns, has already made them a leader in this space. With their expansion into the US, HYPR is set to further solidify their position as a powerhouse in iGaming marketing, helping brands tap into the enormous potential of the influencer economy.
“We’ve been hard at work setting up this chance to launch in the US, and it is certainly just the beginning for HYPR expansions,” says Harvey. “We look forward to building opportunities for brands and talents to connect globally, and leading the way in influencer media across the industries we love, including iGaming, esports, and leveraging creative media.”
As HYPR continues to grow and expand its reach, their innovative approach to iGaming influencer marketing will no doubt shape the future of how brands and players connect in this rapidly evolving industry. By pushing the boundaries of what’s possible in influencer marketing, HYPR is helping iGaming brands reach new heights, one high-stakes campaign at a time.
