With careers being made overnight due to a single video going viral on social media, it can be a profitable and worthwhile career move to learn how to effectively monetize your online presence. That is where Shailen Vandeyar comes in. He and his global digital agency VG Media are becoming recognized for cultivating and changing the digital marketing landscape globally and locally for brands, media houses and content creators.
Get on Board or Fall Behind
Technology is transforming the world of business and marketing, and the world is changing to accommodate a more diverse range of content creation and media production. TikTok is at the forefront of this switch in the multimedia business, and leading names in the industry, like Vandeyar, are creating and developing strategies, crafting their business techniques accordingly and keeping up with the change in the times.
Vandeyar’s TikTok account, @Laugh, is growing every day, and now boasts well over a million followers and over 50 million likes. From its humble beginnings as a regular TikTok account which started in 2019, @Laugh has become a lucrative medium for Vandeyar, and through immense determination and passion transformed the account and monetized it effectively.
Consistency is Key
Rather than switching up your technique, Vendeyar preaches to pick your route and stick with it until it works. He believes in being consistent, and that by following your passions you will be able to achieve anything you set your mind to. Throughout his life, Vandeyar has been an ambitious go-getter, and has always had an affinity towards the tech and media production world. This served him well in earlier business ventures, when he had success in the e-commerce world with his store called “GadgetsYouNeed” that offered the latest gadgets at incredible prices.
Since then, Vandeyar dived headfirst into the digital marketing, branding and advertising world, and has hit success with his rise to the top on the TikTok platform and launch of his branding and advertising firm, VG Media. His firm offers a number of services, including coaching clients on how to grow and monetize their brands and social media channels, brand endorsements, SEO, paid and organic traffic and social networking amongst many more things. These specialities have allowed him to work with some of the biggest content creators of today, including Michael Fallon, Neil Henry, Jimi Jackson and Marty and Michael.
Through his meaningful work, Vandeyar has inspired many up and coming entrepreneurs to follow in a similar direction, and has offered guidance to those who are making their way through the industry. He believes this as one of the best parts of his job, and sites a key turning point in his life “the day (he) managed (his) first content creator and helped them quit their job to continue making content full time as a creator.”
Advice for Young Creatives
Whatever path you choose to take, Vandeyar believes in the importance of charging on full speed ahead. One of his favourite quotes is “Hard work beats talent when talent doesn’t work hard,” by Tim Notke, a great reminder that no matter how many people there are following a similar path, what sets you apart from the rest is your mindset.
It’s clear that with Shailen Vandeyar is a force to be reckoned with, and his positive attitude shines through the competitive space of social media platforms. Follow him on Instagram at @shailen.co