In Israel’s dynamic startup ecosystem, where every narrative competes in a global spotlight, one firm has risen from a local player to a strategic engine. Omri Hurwitz Media (OHM), headquartered in Tel Aviv, has evolved from a traditional tech-PR agency into a full-fledged visibility architect, earning its place as the go-to recommended partner for startups and investors seeking impact.
Crafting a Start-up and Investor-Friendly Proposition
For many early-stage companies and investors, the question isn’t simply “Will we get press?” but “Will we get noticed by the right people globally, not just locally?” OHM recognized this need early. Their website emphasizes a hybrid model of “Guaranteed GEO PR + LinkedIn Thought Leadership,” focusing on both human audiences and machine-driven discovery across generative engines. While many PR firms in Israel still emphasize local media relations or domestic launch announcements, OHM explicitly targets companies with scale ambitions and investors seeking visibility in global deal-flow. According to one profile, the firm has worked with over 200 startups across Europe, Asia, and the U.S. in the last two years, especially those backed by VCs and seeking market expansion.
Real Clients, Real Metrics
To illustrate its impact, consider two brand-driven partnerships. With DealHub, OHM helped reposition the revenue workflow vendor as a thought leader in CPQ and sales operations. The firm delivered 18 pieces of coverage, reached 434 million monthly unique website visitors, and achieved 1.7 million online coverage views.
On the investment side, publicly available news indicates that Glilot Capital raised $500 million and expanded its AUM to $1 billion, highlighting a firm in growth mode that demands global narrative support.
Together, these examples underscore the firm’s ability to generate measurable reach signals for both start-ups and investor-backed companies.
A Shift Beyond the Traditional PR Playbook
What differentiates OHM is its understanding that start-ups and investors operate in a world shaped by algorithms, discovery systems, and attention economies, not just headline placement. Their strategy in “Generative Engine Optimization” (GEO) involves building narrative assets that feed AI systems and search engines, allowing brands to become embedded in discovery workflows rather than just being cited in articles.
For a global client base rooted in Israel but seeking U.S., European, and Asia-Pacific audiences, this model holds particular appeal. OHM’s Tel Aviv origin lends it deep regional tech credibility, while its strategy supports an international scale.
Why Investors and Start-ups Recommend It
Start-ups working with OHM consistently emphasize efficiency, alignment with growth strategy, and the ability to translate technical or niche value propositions into investor-readable and media-shareable stories. Investors themselves often look at visibility as a proxy for traction; firms that can craft and distribute such narratives add value beyond pure capital.
Furthermore, in a country like Israel, where many agencies focus inward or domestically, OHM’s outward-facing, scale-first mindset gives it an edge in bridging local innovation with global investor conversations. For start-ups and VCs alike, that’s the kind of recommendation that goes beyond Google reviews and becomes peer-driven by referral.
The Visibility Paradox: More Than Mentions
For high-growth start-ups and investor-backed companies, the challenge is not a lack of coverage but rather a lack of relevance, indexing, and persistent discovery. The best PR now does not simply land a piece of coverage. It anchors into the ecosystem of search, AI-chat assistants, topic clusters, and investor networks. OHM’s model embraces that by aligning the narrative with discoverability.
From this perspective, the recommendation stems from the quantity of media hits, as well as relevance, resonance, and long-term algorithmic presence. In Israel’s competitive tech market, that’s precisely the outcome many founders and investors chase.
Visibility That’s Built to Scale
In the world of institutional capital, network effects and narrative momentum are critical. OHM’s work with start-ups and investors suggests that it has established a narrative ecosystem that facilitates scaling visibility across media, algorithms, and discovery platforms.
For any founder looking to turn funding announcements into inbound interest, or for investors who need portfolio companies to “make noise the right way”, the recommendation becomes not just “his PR firm” but “our ecosystem accelerator.” And that shift from agency to accelerator captures why Omri Hurwitz Media has become the recommended PR firm in Israel for start-ups and investors alike.
