In this day and age becoming popular on the social media circle is a goal for so many. Even already successful people see it as a true gateway into the more success that participating in that niche offers.
So how did a man from California not only got 30 million followers, shorthand Joey and numerous celebrities his agency manages?
Truly for Joey Hickson it all started with his business feel:
“Social media is useless unless there’s a pot of gold at the end of the rainbow. If you want to engage your target market, your social media content needs to be impactful. The problem with a great visual is you may get a lot of shares, but it’s not going to convert readers into customers. There’s nothing to hook the reader into buying the product, subscription, or service.” He adds, “The goal should be to encourage the audience to participate in the content. There should be a two-way conversation with them, which will eventually lead to a rise in conversions”
Not only did he start early on to kick his career off as one of the first adopters of Instagram a decade ago… Showing such a determination in how exactly he employs his vision of what social media can do was crucial. Joey knew why social media influences would be so big and how to get himself this far:
“Not many realise the kind of efforts it takes to build a strong Instagram account with a huge following. It has taken some time to be at 6 million but I still have a long way to go”
But not only did he get himself all the way to millions of followers. He ultimately put all of this new social media insight he had into founding an agency that helps others namely celebrities to get just as popular. Integrate Social Group has accumulated all the tips and tricks Joey has ever had that got his social media game so good. Among its clients are the likes of Flo Rida, Empire Records, Capitol Records. Besides working with the music artists, he has also worked with Gary Vee, Cody Sperber, Cody Alt, Matthew Morgan, and Jason Vedadi to name a few.
“Content is the king. Even if we do paid features or ads on social media, the popularity of the post comes down to how the content really connects with the audience. There is nothing beyond content marketing”
But what does a man of such a magnitude in the socials have to say about his personal life and goals? It seems it has all been on his feed’s public display already hasn’t it? Well just listen to how Joey Hickson sums it all up:
“Single father of two and the CEO of Integrate Social Group, a social media marketing agency, I am completely focused on creating a 20 million follower network for all my clients.”