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Grit, Grind, and Growth: The Vincent Zampelli Playbook for Building a Business That Can’t Be Ignored

by Emily Thompson
in Business
Vincent Zampelli, CEO and Founder

The CEO of 24 Hour Social and co-founder of Modern Business Marketing

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In an era where most entrepreneurs chase overnight success, Vincent Zampelli built his companies the way he built his life: through discipline, consistency, and a refusal to quit when it got hard. Today, as the founder of 24 Hour Social and Modern Business Marketing, Zampelli runs two 7-figure agencies helping small and mid-sized businesses grow through organic content, paid ads, and SEO. But behind the revenue and results is a deeper story of grit, setbacks, and long-term thinking.

Zampelli didn’t start with a massive investment or viral product. He started with an idea — that small businesses deserve better marketing, better content, and better results than the cookie-cutter services they were getting from cheap agencies. He saw how most companies outsourced social media to generic freelancers who reused the same tired posts across dozens of brands. “I knew I could do better. I could give small businesses something real — content that actually fit their voice, spoke to their customers, and helped them win,” Zampelli says.


🔹 The Discipline of Repetition

Zampelli credits much of his business success to his passion for fitness and weightlifting. While most entrepreneurs burn out chasing the next big win, Zampelli stayed grounded by embracing the daily grind of physical training. He trains four to five times a week, balances strength and cardio, and believes the mental toughness built in the gym directly fuels his ability to lead his companies.

“Lifting weights teaches you something most people avoid: progress takes time, and no one claps for you while you’re doing it,” Zampelli shares. “You get stronger slowly. Business works the same way. You aren’t going to see massive results in your first few months. But if you keep showing up, you’ll look back one day and realize how far you’ve come.”

This approach has shaped the way he builds businesses. He doesn’t chase hype. He focuses on repeatable systems, proven creative strategies, and slow but steady compounding. His agencies create real infrastructure for clients — SEO that drives traffic month after month, content that builds brand trust over years, and paid ad campaigns that are optimized week after week.


🔹 From Small Start to Industry-Leading Results

24 Hour Social has now produced over 1 million social media posts, serving hundreds of businesses in industries like healthcare, home services, real estate, and coaching. What makes them stand out isn’t just volume, but results. Their social media strategies help clients grow from a few hundred followers to tens — and even hundreds — of thousands, while maintaining authentic engagement and brand consistency.

On the paid media side, Zampelli’s team runs Meta ad campaigns delivering industry-leading ROAS (Return on Ad Spend), often 4–6x what competitors produce. But it’s not a secret formula — it’s the basics done right. “We win on two things: the creative and the offer. Most agencies overcomplicate ads. We make them simple, scroll-stopping, and direct. That’s what works across every industry.”


🔹 The 1% Rule: What Every Entrepreneur Needs to Hear

For Zampelli, success is not an explosion. It’s a slow burn — getting 1% better every single day. This is the message he gives to aspiring entrepreneurs who look at highlight reels on social media and feel like they’re falling behind.

“You don’t need to have it all figured out in year one,” he says. “But you do need to get better every day. Whether it’s your sales pitch, your creative work, your leadership skills, or your mindset — stack those small wins, and in a few years, you’ll be unstoppable.”

He reminds entrepreneurs that most people won’t understand their journey. The average person working a 9-to-5 job doesn’t see the vision. They’ll question why you’re still working at 9 PM, why you’re risking stability for the unknown. And that’s fine.

“If your dream made sense to everyone, it wouldn’t be big enough.”

Zampelli encourages founders to protect their mindset: take a weekend trip to Miami, ski 20,000 vertical feet on a Friday, go play golf in the middle of the week. Whatever keeps your energy high, do it without guilt. Business isn’t just about the grind — it’s about the freedom it creates when done right.


🔹 Leadership Through Duplication, Not Micromanagement

A critical turning point in Zampelli’s journey was when he stopped doing everything himself. He built teams, trained managers, and gave his leaders autonomy. Instead of bottlenecking the business at the top, he built processes and systems that allowed his companies to run efficiently without his constant input.

“You scale when you duplicate yourself. Not by working more hours, but by building people and systems that work when you’re not there.”

That mindset has allowed him to focus on the bigger picture: scaling ad performance, refining client experience, and planning for future acquisitions in SaaS and media.


🔹 The Future of 24 Hour Social

Zampelli’s not done. 24 Hour Social is expanding into more industries, refining their creative systems, and helping more small businesses win with organic content and paid ads. Modern Business Marketing is continuing to build SEO infrastructure for companies who want long-term search visibility without gimmicks or shortcuts.

But at the core, the mission stays the same:

  • Consistency over hype.
  • Results over vanity metrics.
  • Discipline over shortcuts.

“Keep showing up. Keep learning. Keep improving. The compound effect will do the rest.”


📲 Ready to Build Consistency Into Your Business?

✅ 24 Hour Social: Done-for-You Social Media & Paid Ads
✅ Modern Business Marketing: Local SEO That Works
📸 Follow Vincent on Instagram
🔗 Connect on LinkedIn

👉 Ready to take your business to the next level? Book a free strategy call today.

 

Tags: ceoentrepreneurgrowthmarketingsocial mediavincent zampelli
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