Chris Putnam, founder of Hook & Reel Marketing, is a dynamic, results-driven marketer with a proven track record of scaling businesses across multiple industries. As a creative strategist with an analytical edge, Putnam has delivered transformative growth for numerous brands, establishing himself as a leader in marketing innovation.
Currently, as the Chief Marketing Officer (CMO) for Dapper Care, a Silicon Valley-based health tech company, Putnam is at the forefront of telehealth advancements. His efforts are driving the rapid expansion of the brand and spearheading initiatives aimed at improving patient outcomes through AI-powered solutions.
From Charleston to Scaling Global Brands
Putnam’s career began in Charleston, South Carolina, where he earned his degree in Accounting from the College of Charleston. With a solid business foundation, he joined Marriott Vacations as a consultant, refining his expertise in operational excellence and strategic growth.
He later ventured into the world of digital marketing, where his entrepreneurial instincts propelled extraordinary outcomes:
CBC Industries: As Director of Sales and Marketing, Putnam grew online revenue by an astounding 1,084% in just one year, solidifying the company’s leadership in the firearms industry.
Hull Shield: In his role as Director of Sales and Marketing, Putnam boosted B2B sales by 1,222%, expanding the brand’s dealer network and reinforcing its reputation in the marine coatings industry.
Snow Teeth Whitening: Collaborating on an abandoned cart strategy, Putnam significantly improved conversion rates, recovering thousands in lost revenue for the e-commerce giant.These successes highlight his expertise in both e-commerce and B2B growth strategies.
Building Hook & Reel Marketing
Putnam founded Hook & Reel Marketing to help businesses navigate the complexities of digital marketing. The agency blends creativity with data-driven approaches, delivering unmatched results. Whether crafting abandoned cart strategies or developing high-converting funnels, the agency specializes in transforming challenges into opportunities for growth.
Dapper Care: Revolutionizing Health Tech
As CMO of Dapper Care, Putnam applies his proven marketing expertise to the telehealth sector. By building a strong medical advisory board and leading innovative marketing initiatives, he has helped position the company as a trailblazer in AI-driven healthcare solutions. His leadership ensures that Dapper Care stays at the cutting edge of men’s health and patient-centered care.
Putnam has also consulted for digital brands such as Sane Solution, Honda, Moliteum, Pretium Property Management, and many more, consistently delivering strategic insights and driving exceptional growth.
