The tech creator and marketing agency owner on why immersive devices are so difficult to show on video, and how commercial production experience can help close the gap.
Few product categories are as hard to communicate as virtual reality and spatial computing. A phone review can show the screen, the camera and the design in a few well-lit shots. A headset review has to describe an experience that happens entirely inside the viewer’s own field of vision. Luciano Galvez has made this area a focus of his tech content, and he believes the creators who learn to tell these stories well will shape how the public understands the technology.
A Niche Within a Crowded Field
Galvez covers tech news and product launches, from new iPhones to the latest gadgets, and he buys many of the products himself so he can speak from direct experience. Within that broad coverage, he has chosen to concentrate on a narrower lane. When asked which categories he focuses on, he points to tech and VR, with a particular interest in virtual reality and spatial computing, naming devices like the Apple Vision Pro.
The choice is strategic as much as personal. General tech news is an ocean of creators covering the same launches within hours of each other. A specialty gives a creator a distinct place in that ocean, and spatial computing is a category where the audience is still forming and the need for clear explanation is high.
The Problem With Showing an Experience
The difficulty begins with the format. Video is flat, and spatial computing is not. A headset places digital content in the space around the wearer, which changes how it feels to use but is hard to convey through a screen recording or a standard camera shot.
Creators often rely on footage captured from inside the device, which shows the content but not the feeling of being there. Others film the wearer from outside, which captures the human reaction but not what they are seeing. Neither approach tells the full story on its own, and viewers are left wondering what the experience is really like and whether it is worth their money.
That gap is an opportunity. Audiences are curious about this technology but often unsure how it would fit into everyday life, and a creator who can bridge that uncertainty offers something genuinely useful.
Where Production Experience Matters
This is where Galvez’s background becomes relevant. For five years he has run a marketing agency producing content for brands, including shoots of warehouses for Amazon and hotels for Hilton. Those projects required him to make large, complex or unglamorous spaces look clear and compelling on camera.
He says that experience gave him a strong sense of how to work a camera, build cinematic shots and decide what will hold a viewer’s attention. Those skills are directly useful when the subject is hard to show. Deciding how to frame a person in a headset, how to combine in-device footage with outside shots and how to pace an explanation are all production problems that commercial work trains a person to solve.
Galvez also brings a brand-side understanding of what companies want from product coverage. A company releasing a spatial computing device needs creators who can make the technology feel approachable. A creator who understands both the production challenge and the marketing goal is well positioned to help.
Why the Timing Is Right
Spatial computing is still early in its public life. Many consumers have never tried a headset, and the questions they ask are basic ones. What can it actually do? Is it comfortable? Does it replace anything they already own? Clear, honest answers are in short supply.
That early stage matters for creators. Those who build a reputation now, while the audience is still learning, can become the trusted reference points as the category grows. Galvez’s goal of being noticed by tech brands fits this moment. Companies working on immersive products are looking for partners who can explain them, and they have fewer established voices to choose from than they do in phones or laptops.
A Family Perspective on a Futuristic Product
There is another angle that Galvez is well placed to explore. As a father who wants to involve his family in his content, he can show how new technology fits into a real household. Most spatial computing coverage focuses on specifications and demonstrations, while far less shows how a family might use or react to these devices at home.
That perspective could help viewers imagine themselves using the technology, which is often the missing step between curiosity and purchase. It also gives his coverage a human warmth that sets it apart from more technical reviews.
What Brands and Viewers Should Expect
Galvez is open about the fact that he is still building his presence in tech, and his YouTube channel is early in its growth. What he offers is a combination of production skill, business understanding and genuine enthusiasm for a category he has loved since he was young.
For viewers, that means coverage that tries to show what these devices are like to live with. For brands, it means a creator who understands professional standards and wants to create value for the companies he works with. As spatial computing moves from early adopters toward a wider audience, the ability to explain it well will become more valuable, and Luciano Galvez is positioning himself to be one of the people who can.