Why Texas Hospitality Groups Keep Choosing This 31-Year-Old Over Established Wine Cellar Firms

Andrew Roberts Is Winning Commercial Projects From Red Ash to Cambria Hotels by Understanding What Luxury Hospitality Actually Needs

The restaurant owner has a problem.
He’s invested millions into building an upscale dining experience. The menu is exceptional. The interior design is stunning. The service is flawless.

But the wine program?
It feels like an afterthought.

The storage is functional but uninspiring. The space doesn’t tell a story or reflect the investment. Customers walk past it without noticing and without feeling the premium atmosphere the restaurant wants to project.

So he calls Prestige Wine Cellars.

The Designer Luxury Restaurants Are Choosing Over Legacy Firms

Andrew Roberts has built his business around solving this exact issue for top hospitality groups across Texas.

His commercial clients include Red Ash, The Guest House, Boa Steakhouse, 1618 Asian Fusion, Cambria Hotels, and Muckleshoot Casino.

These brands are choosing a 31-year-old designer over long-established firms not out of charity, and not because he’s the cheapest option.

They choose him because he understands what luxury hospitality actually needs from a wine cellar:
a space that elevates the brand, enhances the guest experience, and supports premium pricing.

“I approach my craft as functional art,” Roberts says. “I create custom wine cellars that blend the client’s taste, style, and life’s work with a piece of my own heart and soul. This is my legacy.”

Wine Cellars as Brand Statements Not Just Storage

In the hospitality world, Roberts’ philosophy translates into wine cellars that serve as visual storytelling pieces.

When guests walk past a wine display at Boa Steakhouse, they aren’t just seeing bottles.
They’re seeing evidence that:

the restaurant takes wine seriously,

storage is done correctly,

presentation matters.

That perception justifies higher bottle markups and reinforces the premium identity luxury restaurants fight to maintain.

From Homeless Veteran to Hospitality Innovator

Roberts’ path into the wine cellar industry was anything but traditional.

A military veteran who once experienced homelessness, he got a break when a friend helped secure him an interview with a California firm. After training in Irvine, he moved to Austin to launch a local office — quickly proving he could compete at the highest level.

A year and a half later, recognizing the company’s instability, he made a bold move:
He left and launched Prestige Wine Cellars.

He bet he could build something better and he was right.

Why He Targets Hospitality Groups

Roberts’ focus on commercial hospitality projects is intentional. Restaurants and hotels offer:

Larger design and construction budgets

Recurring maintenance contracts

Public visibility (thousands of guests see the work daily)

Fast referrals within the industry

But commercial wine cellars also face challenges residential ones never do:

high-volume staff access

constant inventory changes

temperature fluctuations from kitchens

integration into public-facing spaces

durability under heavy use

Roberts designs for these real-world operational needs without sacrificing visual impact.

Climate systems are commercial-grade.
Materials withstand heavy handling.
Lighting is dramatic but safe.
Layouts support quick, efficient service.

A Younger Designer Who Understands Modern Luxury

Roberts’ age is often perceived as a disadvantage until clients see his work.

His understanding of modern architecture, design trends, and new technology gives him an edge over competitors decades older. When Cambria Hotels wants a wine program that resonates with younger luxury travelers, Roberts speaks that visual language fluently.

Scaling Into the Nation’s Top Hospitality Markets

Hospitality work has become the foundation of Prestige Wine Cellars’ rapid growth. After establishing Austin, the company expanded to Dallas and Houston.

The five-year plan includes:

California

Las Vegas

Arizona

Florida

with showrooms planned in each market.

“Our goal is to become the nation’s leading custom wine cellar designer and builder,” Roberts says.

Each region has its own style, climate, and competitive dynamics. Florida humidity, Arizona heat, Las Vegas luxury, California wine-country sophistication all demand unique solutions.

Roberts is building operational systems to scale while preserving the custom, deeply personalized design approach that made Prestige Wine Cellars successful.

Why Hospitality Groups Trust Him

Restaurants and hotels operate under strict deadlines.
A delayed wine cellar can postpone an opening a six-figure problem.

Roberts’ military background gives him:

discipline

precision

project management skills

the ability to deliver under pressure

Hospitality groups cannot afford mistakes. Roberts delivers flawlessly.

They aren’t just buying a storage system.
They’re buying a brand asset that enhances guest perception and supports premium pricing.

Details That Differentiate Luxury Hospitality

In today’s competitive dining and travel market, customers have unlimited options. To stand out, hospitality brands must create memorable, elevated experiences.

A beautifully designed wine cellar is one of those details. Not the only element of success but a powerful symbol that the establishment values quality and excellence.

A Reputation Built on Excellence

For Andrew Roberts, working with these hospitality groups is more than revenue. It’s proof that creativity, craftsmanship, and reliability can overcome the age and experience advantages held by older competitors.

Owners aren’t taking a chance on an unproven designer.
They’re choosing a professional who understands their business, elevates their brand, and consistently delivers world-class results.

And in hospitality where reputation is everything that’s what truly matters.

Connect with Andrew Roberts

Website: https://www.theprestigecellars.com

Instagram: @prestigewinecellars
Facebook: @prestigewinecellars
YouTube: @prestigewinecellars
Email: andrew@theprestigecellars.com